Air Canada enRoute: A Bicultural and Multiplatform Magazine

BRIEF

Air Canada turned to Spafax to create a bicultural (English/French) and multiplatform travel publication with the goal of inspiring travellers, boosting customer loyalty and establishing the airline as a premier travel authority.

SOLUTION

Air Canada enRoute is a trusted, expert travel authority and the go-to source for trip inspiration, travel tips, expertly curated itineraries, must‑read interviews and everything worth flying for.​ The premium print publication is complemented by SEO-driven digital and social storytelling to engage and grow audiences, build brand recognition and inspire travel.

RESULTS

High-quality storytelling and vibrant, captivating imagery have resulted in hundreds of international awards for editorial, photography and design. This is coupled with year-over-year growth in audience, traffic and engagement that surpasses industry standards.