Explora: A Content Plan to Promote a Unique Travel Brand

BRIEF

With seven destinations across South America, Explora — the award-winning lodges and explorations company — needed a content strategy that supports their vision. 

SOLUTION 

We built a content proposition centred around highlighting a traveller’s curiosity for the world and desire to connect with nature in an authentic way. Through this content strategy, Explora lodges are showcased as destinations within themselves, becoming home bases for life-changing explorations in remote areas.

RESULTS

This new content strategy involved creating original, destination-specific content for each Explora lodge. We also provided social campaign strategy and content (with measured conversions). In addition, an inbound content program — Explora stories — brought to life the brand’s voice through the experiences of their staff, guides and travellers.